True laundry detergent started out in Georgia by three partners and can now be found in states across the country. If you are committed to keeping our dollars circulating in the black community, you'll buy this detergent. The national brands - Tide, Gain, All - all had to start somewhere so help this company grow by supporting them. As you can see from the photo, it works with high-efficiency machines as well. 

You can shop with confidence knowing that True has a 100% money back guarantee! So check out the website for a store near you or just order directly from the company.