Photo by Michael Gruber

Michael Strahan has partnered with JcPenney to launch his MSX active wear clothing line. This spotlight speaks not to the quality of the product - which I can't speak to yet - but rather to diversification. From football to daytime TV to writing a book to a clothing line, Michael Strahan is giving us a good example of how to "not put all your eggs in one basket".

With regards to the MSX brand, Strahan is staying in his lane by offering clothing that he spent most of his life wearing. Will this be the next Under Armor...we'll just have to wait and see.