Shelley "Butch" Anthony III, Owner/Operator of This Is It has several locations around the Metro Atlanta area. The legacy of This Is It began over 50 years ago in Tampa, FL where Butch worked in his parents' diner. He later relocated to Georgia and opened his first restaurant in the 80s.

Butch now has 9 locations and has visions of national franchise expansion. The vast menu includes all the soul-food favorites: catfish, ribs, fried chicken, collard greens, cornbread, peach cobbler, and more! So whether you want to become a franchisee or a patron, This Is It has what you are hungry for!